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Dirección, Gestión de Marketing y Ventas (Spanish Edition), by Jorge Enrique Stern
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Este libro está dirigido a: profesionales, estudiantes, asesores de empresas, empresarios Pymes, comerciantes, gerentes, personal que trabaja en negocios minoristas, así como a todos los interesados en mejorar las aptitudes y actitudes para el desarrollo de actividades eficientes, competitivas y rentables en materia de negocios y comercialización de empresas Pymes, y comercios minoristas.
- Sales Rank: #1843697 in eBooks
- Published on: 2012-10-01
- Released on: 2012-10-01
- Format: Kindle eBook
About the Author
Jorge Enrique Stern es una de las personalidades de mayor prestigio en el ámbito argentino y latinoamericano de Capacitación Ejecutiva. Es Contador Público, Licenciado en Economía y Doctor en Ciencias Económicas de la Facultad de Ciencias Económicas de la Universidad de Buenos Aires. Con especialización en Marketing y Ventas en el exterior Es profesor titular consulto de la Cátedra de Honor en Comercialización. Ejerce como profesor universitario en cursos de grado y posgrado en Marketing en Universidades Nacionales y privadas del país y del exterior. Es Director de la Maestría en Administración – MBA– de la Facultad de Ciencias Económicas de la Universidad de Bs. As. Director Alterno de la Especialización de Posgrado en Dirección y Gestión de Marketing y Estrategia Competitiva. Es Co-Director de la Maestría en Administración -MBA- de la Facultad de Ciencias Económicas de la Universidad Nacional de Asunción, MBA Vicepresidente de la Comisión Del Doctorado en Administración, de la Facultad de Ciencias Económicas de la Universidad de Buenos Aires
Most helpful customer reviews
2 of 2 people found the following review helpful.
Excellent Marketing Management Book in Spanish
By Martin
This Marketing Management & Sales book in Spanish Edition contains key marketing concepts and practical examples that help small medium enterprises to achieve successful marketing activities & sales results. Dr. Jorge Enrique Stern is among the most prestigious Professors and lecturers in the Marketing & Sales arena within the Latin America Region, and having the opportunity to reading his book is as enjoyable as well as a real learning experience. I highly recommend it to those that take Marketing in a professional way and want to improve their skills in this discipline.
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